Tertiary: made by mixing primary and secondary colors (vermillion, magenta, violet, teal, chartreuse, amber)Ĭolor theory uses the wheel to determine relationships between colors and helps everyone from artists to marketers create combinations that perfectly complement each other for the best visual appeal.Secondary: made by mixing two primary colors (orange, purple, green).Primary: cannot be made from mixing others (red, yellow, blue).It consists of 12 colors that fall into three categories: Invented by Sir Isaac Newton all the way back in 1666, the color wheel is a visual representation of colors strategically arranged in a circle. To understand color theory, it is important to first have a grasp on the color wheel. The proper use of color theory in window displays has the power to increase foot traffic by eliciting emotion, demanding attention, conveying messages, and expressing personality. While we do not often stop to think about how much color affects our daily lives, its influence is something marketing professionals can and should use to their advantage when it comes to branding and visual merchandising.
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